Insights

Search engine optimization (SEO) is a valuable digital marketing strategy for businesses that want to drive more traffic to their sites and increase exposure to their brands. SEO design is an essential aspect of this strategy that focuses on the design of your website.

HTTP stands for hypertext transfer protocol and it is the foundation of data communication on the internet. While HTTP is the original version, a more secure version has been created called hypertext transfer protocol secure (HTTPS) which keeps data sent between your web browser and the target website safe and secure via encryption.

Conversion rate optimization (CRO) is defined as the process of increasing the percentage of visitors to a website that takes a specific action desired by the business such as making a purchase, signing up for a newsletter, requesting a quote, etc.

Marketing automation means technology designed to more effectively market on multiple channels online by automating repetitive tasks. They have become more popular for marketing departments and organizations as platforms have become more sophisticated enabling users to more easily plan, coordinate, manage and measure campaigns.

As video content has become more popular with consumers, video marketing has become a much more viable tool for businesses.

One of the best performing content types, especially over time, is what is called long-form content. However, as the name denotes, it is a bit longer than the average content piece which can scare away some people.

Are Chatbots the newest way to boost online sales? They have become very common in the marketplace and younger generations are certainly comfortable using them. But, does that mean it is time to jump on the chatbot train?

The foundation is being created for a surge in voice search over the next two years; is your business going to be ready? So what do you need to know about Google Voice Search optimization to ensure your business will be poised for success?

Why would you need B2B Website Development? If you already have an existing business to consumer site or are planning on launching a new site, is there really much difference or benefit to using a B2B model?

With mobile technology operating on a continual cycle of development and mobile usage still regularly increasing there really isn't even a question anymore; it is time to switch to a responsive web design.

How do you decide which Marketing Channels to use in your pursuit of online advertising? That is an important question because nobody wants to waste time with their marketing efforts.

When most people think about their website the focus is on the layout, how the home page looks, images, copy and call-to-action buttons; but what about color? Is your website using the right colors to get the response you are looking for from visitors?

Customer retention is a valuable piece of the puzzle for many businesses. Customers are our greatest asset. While you can look to obtain new customers, as most businesses regularly do, it is much more cost effective to retain as many customers as possible.

How much time and energy do you spend on a blog post? Most people devote at least an hour or two if not much more depending on the overall process. It takes time to research topics, determine keywords, discover the slant for what you are writing, working up a title, editing, and publishing.

There are certain web design myths that everyone should be aware of if they have an online business. How can these myths hurt your business? Each myth a business might believe is true can cost you in the form of conversions, and that is never a good thing.

What are the Essential Features your website needs? There are some features that are more important than others for an online business. 

Every business should be looking for ways to increase their website's conversion rate. If you aren't then you are in danger of missing out on potential leads and sales.

Every web design company knows the power of SEO but lately we have seen search optimization step away from the global stage and start performing on the local level. Because of the shift in how tech giants like Google consider local search as part of the whole, this has lead to more small and medium-sized businesses looking at Local SEO as a better way to increase exposure.

Conversions are often the purpose of having a website. You want customers to visit your virtual office and then do something whether that is sign up for a newsletter, make a purchase or contact you for services.

Search Engine Optimization is an important aspect of most business websites. That is why it makes sense to find and eliminate common SEO problems that could be hurting you.

Good SEO is part of good website design, but that goes beyond the initial launch as SEO is something that needs to be reviewed and updated regularly if you want it to continue being successful.

Email marketing is one of the very best methods to use for obtaining conversions, when it is done properly. A bit of work goes into most email marketing campaigns, so it makes sense to get the most out of each and every email that goes out.

While choosing a domain name, you should be a bit selective because it is either going to last a long time or be a pain to change. There are some important things you should consider before picking a domain name regardless of whether you have a new business or an existing brand that is ready for a strong web presence.

A one-second delay in load time reduces page views by 10% and customer satisfaction by 15%. Over 50% of online shoppers have claimed that if a site is too slow they will not make a purchase.

The ideas of reuse, reduce and recycle works for your content too. So rather than letting all that old content simply dwindle away over time, why not get more life out of your hard work?

The W3C, or World Wide Web Consortium, coined the term "one web approach". The term relates to the idea of responsive and adaptive design techniques that are used to ensure that the same information and services are available to users, as far as it is reasonable, regardless of the device they are using.

Is Long Tail SEO useful? SEO is search engine optimization. For that we utilize keywords. People type in something in the search bar and from that the algorithms attempt to find the best match from pages on the web.

The saying goes, "A craftsman is only as good as his tools." The concept is very relevant in the world of Search Engine Optimization. You get that important knowledge by using SEO tools.

After Facebook purchased Instagram, a social media site that uses hashtags regularly, it was probably only a matter of time that they would fully jump on the hashtag bandwagon.

After your website is up and running and assuming you already have a great design with a shopping cart, easy navigation and clear call to actions. Having a great website or product or service does not automatically guarantee sales.

Many people seem to focus on the simple idea of page views. They think success is equated by the number of times someone has viewed their site. This isn't always the case.

There are some rules for SEO in the world of internet marketing. By breaking certain rules, you will immediately get labeled and tagged as a person or company that is willing to cross the line in exchange for profits. These types of actions might generate some short-term results, but over the long-term they generally affect your brand negatively which can be costly.

With the evolution of smart phones and tablets, information is being accessed quickly and in a variety of ways. Keeping track of all the places your potential clients might be is exhausting.