Web Design Myths

There are certain web design myths that everyone should be aware of if they have an online business. How can these myths hurt your business? Each myth a business might believe is true can cost you in the form of conversions, and that is never a good thing.

1. Website just needs to look good

While having a beautiful site is an important factor, a website needs to do more than just look pretty. A website needs to first solve a need for the users to provide relevant information.

2. Social media buttons are not required

That is true only if you don't plan on doing any marketing and ignore using social media for your business. Social media is an important way to not only connect with customers but also increase your traffic.

3. If I like it everyone will

This is a painful truth that many people learn the hard way; just because you like something that doesn’t mean your target customers will. A site should be designed around what your target customers need and then fulfilling that need in the best way possible for them.

4. You don't need a mobile friendly site

Smart phones and tablets are everywhere globally. A decent percentage of your target customers will try and access your site from a mobile device. Do you really want to lose business because you aren't providing them a good mobile experience while your competitors are?

On top of that, Google considers the mobile friendliness of a site as part of the overall indexing.

5. Website updates are a waste of money

Change is an inevitable part of life. Not only will your business change but also technology changes. Ideally you should update your site every three to five years to ensure that you are taking advantage of technology changes as well as expanding your site as your business expands and changes.