Quick Guide for Blog Promotion

How much time and energy do you spend on a blog post? Most people devote at least an hour or two if not much more depending on the overall process. It takes time to research topics, determine keywords, discover the slant for what you are writing, working up a title, editing, and publishing.

So after all of that work, why do so many people skip the promotion step? After you have edited, tweaked and adjusted that post you should then:

1. Map out options

Where are all the places you can post information about your latest creation? What social media platforms are you using? Do you use email lists to help spread the word?

2. Update profiles

When using social media to promote your blog make sure your social media profile links back to your blog or website.

3. Consider visualizations

Rather than just sharing a post, you should look to enhance the offering with visuals. For example, things like infographics, images with a snippet of text overlaid or even quote boxes are all great ways to entice people about your post.

4. Schedule appropriately

Content and promotion of content should take place on a proper schedule. make sure to schedule your content publishing in advance.

5. Use proper tagging

One huge benefit of social media is the ability to tag people, brands, etc. When you are making a post you should use the proper hashtag when it makes sense.

6. Ask friends and influencers

Ideally you want to build a network of friends and influencers who will help promote your blogs and you help do the same for them. Even a small business can benefit from this concept if you ask associates and friends to read your post and promote it on their social media accounts if they feel it has value.

7. Cross promote

Email is a great way to cross promote stories and is a good option to re-inject life to a post a few days after initial posting. Make sure to include social shares within your emails and include a link to the blog in your signature line.