Secure Your Website with HTTPS Protocol

HTTP stands for hypertext transfer protocol and it is the foundation of data communication on the internet. While HTTP is the original version, a more secure version has been created called hypertext transfer protocol secure (HTTPS) which keeps data sent between your web browser and the target website safe and secure via encryption.

Any website using the standard HTTP that collects passwords or credit card information was marked as "Not secure" in the browser bar before the web address.

Why is using HTTPS Important?

1. Security: Using HTTPS keeps sensitive data transferring between a browser and website encrypted which helps protect customers. Anyone using Google or Chrome is a customer for Google and they want to do everything they can to make those customers happy. In this case, adding a warning when security is not present alerts their customers about a potential problem.

2. SEO: HTTPS is a ranking signal. Using HTTPS also provides access to HTTP/2, which can affect your website speed in a positive way. Both speed and site performance are directly related to user preference and satisfaction which are ranking signals for Google and other search engines.

3. Usability: There are some elements, tools, and embedded code which will not work when navigating between HTTP and HTTPS. That means if your site is using HTTP and it interacts with another site using HTTPS there can be issues.

4. Credibility: Security online has always been a concern to consumers and that can directly relate to a business’s credibility. Statistics have shown that people are much more likely to abandon a transaction if they feel their data is at risk due to an unsafe or unsecured connection. That could lead customers to abandon your site in favor of a more secure one such as your competition.