Digital Marketing
Audiences today are empowered by connected technologies - and bombarded with marketing messages. It is harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a consistent digital marketing. And to shape that, you need a strategy.
We leverage our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results.
Our marketing strategy process
Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.
1. Data Gathering and Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source - first-party data, previous campaign performance, competitor research, customer reviews, surveys, and more - we learn about your audience, identify challenges, and start to formulate ideas.
We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
2. Audience and Competitor Research
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.
Your competitors are hungry for the same customers. Competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
3. Strategy Development
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all this and more.
The strategy diagnoses the challenges your brand is facing, sets out the insights underpinning the solution, and provides a roadmap.
4. Channel Planning
We use data and experience to assess where your marketing will have its greatest impact. We will then produce a marketing plan for using each of those channels to its fullest.
5. Creative Marketing
When you are ready to implement the strategy, we have the tools and expertise to execute. We create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
6. Evaluation & Optimization
We avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.