Search engine optimization (SEO) is a valuable digital marketing strategy for businesses that want to drive more traffic to their sites and increase exposure to their brands. SEO design is an essential aspect of this strategy that focuses on the design of your website.
What is SEO?
Search engine optimization (SEO) is a digital marketing technique that is designed to help websites rank at the top of search engines. Ranking high on Google is the top focuses for many SEO strategies, but the technique can be applied to other platforms with a search engine element, such as online marketplaces and social media sites.
SEO uses an organic approach to ranking, as opposed to other search engine marketing (SEM) techniques that use paid advertisements to rank.
Intersection Between Web Design and SEO
The key to SEO design is making your site easy to use, aesthetically consistent, and quick to load. The design needs to satisfy the guidelines of search engines while providing a valuable experience for users.
Search engines have become so incredibly intelligent, so it is important to get strategic with a well-rounded SEO strategy. Designing an SEO-friendly website is crucial to improving the potential ranking of your website.
1. Create a Responsive Website
User experience is everything, so it is crucial to create a cohesive experience that expands across all devices. Most websites are initially built for desktop viewing, but with the popularity of smartphones and tablets, a seamless mobile experience is a must.
Make sure that your site is optimized for mobile viewing. Creating a responsive website makes it easy to access all of the pages so that the mobile experience is equivalent to the desktop experience.
2. Improve the Site Speed
Search engine algorithms take metrics like site speed into account. The longer it takes your site to load, the more it negatively impacts your site’s SEO health.
There are a few ways to improve your site speed. Compression is among the most important actions for improving your site speed. When the media of your site is compressed and light, the site will load faster. You can compress images to optimize them, as well.
Leveraging the support of a content delivery network can help to improve your server response time. This can be done at the website hosting level, and it will increase your site speed, as well.
3. Build a Robust Web of Internal Links
One way to make your site rank is by building a robust connection between the pages and posts on your site. You can do this by linking relevant content across multiple points of your website.
Linking between pages helps to provide additional context to search engines to help them scan your content more effectively.
4. Optimize Your Meta Data
It is incredibly important to update the metadata throughout your site. Title tags and meta descriptions are attached to each page and post on your website. These can be optimized with the keywords that you’re targeting.
5. Leverage On-Page Optimization
In addition to your general web design, there are several other on-page optimization techniques that you should be tapping into.
