Is Your Website Using Right Colors?

When most people think about their website the focus is on the layout, how the home page looks, images, copy and call-to-action buttons; but what about color? Is your website using the right colors to get the response you are looking for from visitors?

Colors can be just as powerful as any other element and you need to be aware of how they can impact your customers.

There is a specific aspect of psychology called Color Psychology that is the science of how color can affect behavior in humans due to the associations we have already made about that color.

Most websites have two colors. One is dominant (primary) and the other is secondary. Some website might use three colors with the third being regulated to an accent choice. In all cases, these colors should be directly related to your brand.

Your dominant color should be the one most associated with your brand and logo so that when people see it, they easily relate it to your business. The complimentary colors can be part of your branding as well or in the very least provide an excellent color balance.

• Favorite colors for women - Blue, purple, and green
• Least favorite colors for women - Orange, brown, and gray
• Favorite colors for men - Blue, black, and green
• Least favorite colors for men - Orange, brown, and purple

Blue is the best - One reason blue seems to be so popular is that it is related to trust and order. Even if it is not one of your brand's primary colors, you can still make sure to use it around ad copy, reviews, testimonials or even products.

Green is evergreen - Green colors are almost always associated with the outdoors and the environment. This makes it a perfect primary or complimentary color for any site that relates to nature or the environment. It can also be used with buttons or CTA's because it is a color that can spur creativity and action.

Black is the new gold - It used to be that colors like gold or silver were connected with wealth or luxury but now the color black is firmly in that place.

Yellow is a warning - Between warning signs and traffic lights, yellow is commonly associated with warnings. It is also considered a happy color especially when using a bright hue. That combination of associations can make it a difficult color to always use properly. In small bursts, it is a great color to attract the eye and ramp up emotions.