Common Mistakes to Avoid with Email Marketing

Email marketing is one of the very best methods to use for obtaining conversions, when it is done properly. A bit of work goes into most email marketing campaigns, so it makes sense to get the most out of each and every email that goes out.

Common Email Marketing Mistakes

Not Having Clear Goals

Before you enter into any type of marketing campaign, you need to have a clear idea of what you are trying to accomplish. For example, if you are sending out 5000 emails to notify potential customers about a new product you are offering what open rate do you need? From there what click-thru and then sign-up rate are you hoping for?

Not Cleaning your List

If you send out emails with a 10% or less open rate, then it means you need to go back and work through that contact list, cleaning it up and adding to it, and then start using giveaways or promotions to help increase open rates first.

Lacking Email Personalization

Personalization is very important because customers want to feel special and not part of the herd. That means you need to deliver timely, relevant emails to people when and where customers are most likely to be engaged. You need to send emails that offer people what they want, need, or are looking for. It also helps to use triggered email responses.

Not Testing Enough

Your email list is made up of individuals; this can mean you need to perform multiple rounds of testing and then break down large groups of subscribers into subsets to then provide more personalized contact that resonates with them.

Not Being Mobile-friendly

All emails need to be mobile friendly from subject lines to content to where they are sent if they click a CTA button.