Website Cleanup Tips for SEO

Good SEO is part of good website design, but that goes beyond the initial launch as SEO is something that needs to be reviewed and updated regularly if you want it to continue being successful.

Content Cleanup

Content is still the king, so it is wise to continually invest in it, both initially and over time. While some of your content is probably evergreen with a lot of life which gives you high authority ratings, most likely a few pieces are outdated, bringing down your overall profile.

Cleaning up your content allows you to remove some of your bottom level pieces to increase your overall rating score. This can also be done with piece of content that are now outdated and have less current value, content that has been revised with a more recent post, or something that doesn't relate to your business anymore.

The options you have are to simply remove the content, update or revise the content to make it better, or redirect links to the newer content.

Link Cleanup

Links are an important part of any website. They affect your ranking along with customer satisfaction levels, as nobody enjoys ending up at a broken link. You need to perform a link audit on your site looking for any link that could be negatively affecting your rankings along with broken or outdated links.

Title Tag Cleanup

You need to periodically review your Title tags and Meta descriptions if you want the best results. Click-through-rates are important and that means ensuring your title tags and Meta descriptions need to work in synchronicity with your keywords so you aren't missing out on traffic of any sort.