Every web design company knows the power of SEO but lately we have seen search optimization step away from the global stage and start performing on the local level. Because of the shift in how tech giants like Google consider local search as part of the whole, this has lead to more small and medium-sized businesses looking at Local SEO as a better way to increase exposure.
There are certain types of business do perform better than others at the local level for specific reasons.
Hospitality
Bars, clubs, restaurants, boutique hotels, venues like wineries and even touring services fall into this category. This niche has a lot of turnover and because of smartphones many people both local and travelers utilize an aspect of local in searches such as "find a bar near me."
The need for content is limited and instead a premium should be placed on reviews and feedback from guests.
Real Estate
This is a tough enough business as it is and local SEO could easily give you a leg up. The key for this niche is to target specific local markets and even common neighborhood names that bigger services will overlook. Unincorporated areas are an excellent example of where long-tail keywords can be used.
On top of that the way to gain attention is with top notch content that showcases local knowledge such as area history, review of local schools, the best parks and outdoor activities and top community events and draws.
Lawyers
Lawyers are a perfect type of business for local SEO because you want to work with someone in close proximity to you. A key for this type of business is online reviews and feedback to help let searches know you can provide them with results.
Good content to use would involve directions to local courthouses, FAQs for things such as the divorce process in the local municipality, general descriptions of common problems or links to related resources to the general type of law being practiced.
Need Based Services
This category includes businesses like plumbers, pest control, roofers that do quick repairs or even electricians. If you have a business that thrives on providing a quick response to need based services then local SEO will benefit you greatly.
This is based on the idea of need-based searches which should provide results on the local level to help your right now. For example, when you get a roof leak you need someone out right away to fix it. Along with using location much like realtors, you can provide a lot of top quality content showcasing expertise with tips and solutions for small problems that have do-it-yourself solutions.
Medical Services
This niche includes doctors of all types, therapists, dentists, hearing and optical specialists and even urgent care clinics. The way to success with local SEO for this type of business is with the content associated with these services. For example, an eye doctor might have articles on different types of vision problems or exercises you can perform to strengthen vision.
