Web Design Elements to Increase Conversions

Conversions are often the purpose of having a website. You want customers to visit your virtual office and then do something whether that is sign up for a newsletter, make a purchase or contact you for services.

Right Image

A lot can be said about the choice of images that are used on a website. You want something that properly reflects your brand and the tone of the site while also being compelling to viewers.

For example, a travel site would want to include images of destinations from a unique perspective that would make people want to be there. A food site should include images of delicious eats. The wrong image does the exact opposite of what you want - typically making people think negatively or at best neutrally about your business from the start.

Clear Navigation

When you are driving a car, do you prefer easily viewed road signs, clearly marked lanes, and navigation tools that are fundamentally the same no matter where you are? This line of thought should be the same for a website.

Clear navigation helps people get where they want or need to be which is an absolute key for increasing conversions. Every user that gets lost, off track or frustrated is usually one less conversion at the end of the day. Make sure your paths are clearly marked and each step helps move people along the conversion funnel.

Interesting Headlines

Simply put, people need something interesting to capture their attention. Your headlines don’t always need to be outrageous or crazy, but should strive for interesting and compelling to not only attract attention but also help people focus on finding what they are looking for.

Good CTAs

Calls to action are a critical point in the conversion funnel, yet many sites just use a simple button or other CTA without taking the time to see if that is the best option. The use of color, font, wording, location and how often you place them are all key aspects of creating conversions.