Reuse, Reduce and Recycle Your Content

The ideas of reuse, reduce and recycle works for your content too. So rather than letting all that old content simply dwindle away over time, why not get more life out of your hard work?

Create a Recycle Bin

In the virtual sense, you need to take some time to grab older pieces of content that might be useful to re-imagine. Start by going back and copying potential articles from a year or more ago into a folder for use. As you go make sure to note topics and titles as a starting list to work with.

Create Series

Take that list of topics and titles and then pull up your content calendar. Often there are gaps in everyone's calendar and some of these past ideas might be the perfect filler while also providing the added bonus of creating consistent types of articles.

For example, posts that provide rankings or lists of popular things which are subject to change can be refreshed and reused.

Update Topics

Sometimes you might write about topics while they are in their infancy. A great thing to do is take that point of view as a starting point and see where the topic has gone.

Rewrite and Repurpose

Similar to updating a topic, older articles can be rewritten and repurposed based on changes in your experience and perspective. Updated or current views lead to relevancy which leads to conversations and interest. Rather than leaving something outdated that doesn't match current philosophy or ideals out on the web attached to your name, rewrite it to your current views.

Use Analytics

If you aren't sure where to start, you can use analytics to help show what content was your strongest performers along with themes and ideas that had the most buzz. This can also be helpful in moving forward with new content as you have a better understanding of which areas either you craft better content for or that your audience responds better too while seeing what to stay away from.