The foundation is being created for a surge in voice search over the next two years; is your business going to be ready? So what do you need to know about Google Voice Search optimization to ensure your business will be poised for success?
Understanding search
The way Google, and other web browsers, work is by using algorithms and variables to try and find you the most likely web pages matches based on the search terms you use. The goal is simple - provide you with useful and relevant results.
Currently Google looks to analyze the specific words you type in to the search bar. It will guess about misspelled words, consider the category of information that is being searched for, look at keywords, and even take your location into account.
Variables also play a part in the results such as using “@” in front of a word to search social media. Or when you add the “$” sign it knows to search for a price. These variables allow for very precise searches and results, however that will change when looking to interpret voice searches.
Optimizing for Voice Search
Spoken responses will be translated - Google will interpret how people speak in a specific manner, effectively aiming to translate it into search parameters.
Actual words used - The words people say will have the biggest overall impact to voice search. One of the perceived problems is that people often speak less clearly compared to typing words into a search bar. Often this happens because people have to take more time inputting information using a keyboard which offers more time to think about the words being used. Speech tends to be less precise. Optimization will need to factor in the words used, the order which they are used in, and grammatical correctness.
Length of query - One advantage voice search has over traditional search is that people often use more words which can make the matching process easier for algorithms. On a desktop a user might input four specific search terms and then will visually scan the top few answers to find the most relevant. With a voice search often more words are used which can then lead to Google to determine which information is the most important. At the same time that means you need to use more long-tail keywords and phrases that match what people are saying when they search.
General satisfaction - This is an important part of any website; how much satisfaction does the information you offer provide users? This is another way to state the concept of relevancy, which has always been a key component of search.
Eloquence of speech - The actual sound of the language will most likely be the most difficult piece of the optimization puzzle. Pronunciation, speech patterns, use of certain words and the like will not always be easy to interpret.
