Long Tail SEO Keyword

Is Long Tail SEO useful? SEO is search engine optimization. For that we utilize keywords. People type in something in the search bar and from that the algorithms attempt to find the best match from pages on the web.

Short keywords are those of the singular type and are often called the core keywords that you try and use on your pages. Long-tail keywords are a string of words.

What changed?

The big change in the internet has to do with Google being idealistic to try and create a search engine that actually finds what people are truly searching for. They truly want to provide answers and not just send you to a page that has the proper words in the headers and tags.

What is the user's intent?

This question is the key because now Google is trying to be as intuitive as possible to understand each user as an individual and determine the intent of their search when they provide an answer.

With the changes in the way Google, and other search engines are working, people can now try and tailor what they provide to exactly the customers who need it.

Getting Better Conversions

It doesn't matter how many hits you get to your site; it matters how many people click, subscribe, buy or commit whatever action you are trying to get them to do.

Core keyword searches and generic term long-tail searches not only face a lot of competition, but they also often fail to gain conversions because even if the content is of good quality with excellent information, it most likely will not be very relevant to the users actual intent when they entered their search terms.

The key is to use long-tail keywords that accurately match up with the way people are specifically searching. Not only do you face less competition, but the results will be highly relevant to what you provide which translates to higher conversion rates.

Long-tail keywords are wonderful because they provide a clearer understanding of the users' intent. Also, as more people are using voice activated searches, they tend to speak in more of a long-tailed format. When we type a search it often involves as few words as we think we will need.